Singapore Tourism Board, PhonePe enter strategic partnership

Bengaluru, (Thestates.news)| The Singapore Tourism Board (STB) and PhonePe have recently signed a two-year Memorandum of Understanding (MoU) aimed at enhancing the tourism experience for visitors to Singapore, particularly from India.
The collaboration leverages the existing Unified Payments Interface (UPI) linkage between India and Singapore, enabling travelers to make instant cross-border transactions directly from their Indian bank accounts.
STB and PhonePe will invest in joint marketing efforts across India and Singapore to promote Singapore’s attractions and seamless UPI experiences at key tourism hotspots.
The collaboration aims to add value to travelers’ experiences by integrating familiar services like UPI payments into their visits to Singapore.
Singapore, known for its iconic landmarks, rich heritage precincts, retail, culinary, and adventure hotspots, will be promoted to Indian travelers through this partnership, facilitating seamless exploration of its diverse attractions.
The initiative reflects STB’s commitment to innovation and customer-centricity in the travel industry, aiming to streamline payments and promote curated deals for travelers.
PhonePe users will benefit from the ease of transactions while visiting Singapore, being able to pay directly from their existing bank accounts by scanning a QR code.
Melissa Ow, Chief Executive of the Singapore Tourism Board, expressed excitement about the partnership, highlighting the commitment to enhancing the Singapore visitor experience through the seamless integration of digital services.
Ritesh Pai, Chief Executive Officer of PhonePe’s International Business, emphasised the significance of the partnership in facilitating ease of transactions for Indian travelers visiting Singapore.(UNI)